CLIENT: Zyrtec/Porter Novelli
PROJECT: Zyrtecs “Race Against Your Allergies”
OBJECTIVE: To attract press/media coverage for Zyrtec’s new Liquid Gels
EVENT/PROMOTION/STRATEGY: On Friday, March 19th, OTG executed an exciting Zyrtec "Race Against Your Allergies" promotion and Liquid Gels product launch and PR event in NYC's Madison Square Park. Hosted by The Biggest Loser's Allison Sweeney, the event featured a "running of the noses”, a comic take on the running of the bulls, in which 50 Zyrtec runners were chased along a branded race course by 6 gigantic noses! Following the race, consumers were invited into a luxurious Zyrtec spa lounge where they could enjoy a variety of complimentary massage treatments, consult one-on-one with a professional allergist, and receive complimentary Zyrtec giftbags! The extraordinary event generated significant media coverage for the brand.
MARKET: New York City