CLIENT: Voom HD Originals
PROJECT: A Hard Days Night
OBJECTIVE: To generate high levels of excitement and to receive maximum media coverage surrounding the August 7th premiere of A Hard Day's Night airing for the first time ever in High-Definition Television, exclusively on Voom HD originals' Rave channel.
TARGET: Electronic Media, Print, and Trade Press
EVENT/PROMOTION/STRATEGY: One day PR stunt featuring internationally-recognized Beatles cover band performing live from the top of an English double-decker bus. A crowd of female Beatles 'fans', outfitted in authentic '60s mod dresses cheered frantically from the sidewalk below. The day began with an exclusive appearance on Fox & Friends, continued with a performance in front of the legendary Ed Sullivan Theater, and ended with a performance in front of Madison Square Garden.
MARKETS: New York City
RESULTS: Received exclusive coverage on Fox & friends, ran on WABC TV New York, WNYW TV New York, WB Network, WB 11 Evening News, WWOR TV New York, New York Post and appeared on over 250 CBS affiliates nationwide. Co-promoted with Q-104 radio. On site reporters and photographers were Getty, Globe, NY Daily News, NY Times, and Splash.