On The Go

New York City • San Francisco • Portland


On The Go executes unique campaigns for some of the world’s greatest brands and agencies.

The staff at OTG consists of individuals that each bring diverse experience, connections and creativity to every job we execute. Coming from and contributing to the worlds of Street Art, Fashion, Publishing, College Marketing, Music, Extreme Sports, and Environmental Activism, our staff has developed strong relationships with the leaders in many fields of influence!  This, in turn,  gives our clients access to world-class artists, musicians, DJs, promoters, venues, colleges, permit contacts, vendors, fashion designers, and many others that they may never have access to on their own!

It's these details that set OTG apart. Everyone should be able to do big, attractive, high-profile events. Not everyone can do smart, targeted, relevant events that show true ROI and speak directly to the specific tastes, interests and lifestyle of targeted individuals.



On The Go began in 1989 as On the Go Magazine, a genre-defining urban lifestyle news letter created by Steve "ESPO" Powers, who soon partnered with Ari Saal Forman to turn it into a full-fledged publication. Developing a cult status worldwide, OTG Magazine truly paved the way for today’s cutting-edge lifestyle niche magazines.


The incredible success of the tactics used to promote On the Go Magazine led to others asking if the same creative approach could be applied to other lines of business. With this example in mind, Ari was approached by his current partner Mark DiPippa to start a marketing company based around these experiential and viral tactics. A few months later On The Go was born, and is now coming up on its 17 year anniversary.