CLIENT: Wells Fargo
PROJECT: The Wells Fargo “Get Hands On” Tour
OBJECTIVE: To raise awareness and promote Wells Fargo and the importance of financial education.
TARGET: General
EVENT/PROMOTION/STRATEGY: OTG produced and executed a 3-month mobile tour for Wells Fargo, promoting the bank’s unique services and financial awareness among consumers by encouraging them to “get hands on” with their finances. The centerpiece of the tour was a custom28’ gooseneck trailer with a retractable stage, flat screen monitors,DJ booth and karaoke machine! Targeting consumers at local events in each market, the tour also featured a variety of activities including a Wells Fargo Trivia Game, 3 photo booths with live social network uploading, foosball, Pop-a-Shot Basketball, a live DJ, karaoke contests, online sweepstakes, miniature golf, prizes, premiums and more! In addition, a Wells Fargo VIP/Banker Lounge, housed within a branded 10’x10’ tent, allowed for private conversations between consumers and Wells Fargo representatives.
MARKETS: Salt Lake City UT, Portland OR, Ogden UT, Hastings NE, Mankato MN, Las Cruces NM, Fullerton CA, Irvine CA, Santa Barbara CA, Northridge CA, Riverside CA, Half Moon Bay CA
