CLIENT: Virgin America
PROJECT: Tailgating Party
OBJECTIVE: To raise awareness and drive trial for the launch of the new
Virgin America Airline.
TARGET: Young Professionals, M/F, 21-35
EVENT/PROMOTION/STRATEGY: OTG produced and executed interactive tailgating events at two high-traffic college football games on the West Coast. The one-of-a-kind tailgating experience featured an eye-catching branded tent and signage, a well-known DJ, an attractive staff in branded uniforms, two BBQ Grills customized to resemble jet engines, a gourmet barbecue lunch, a paper airplane creation booth, a 40-foot paper airplane "landing strip", cash prizes, and special gift raffles!
MARKETS: Los Angeles and San Francisco