CLIENT: Best Buy
PROJECT: Best Buy “Brain Playground” Events
OBJECTIVE: To raise awareness and drive purchase for Best Buy’s new Brain Games line of products and to gather signatures for Best Buy’s National Brain Playground Day petition.
TARGET: Best Buy Employees and General Consumers
EVENT/PROMOTION/STRATEGY: OTG worked with CHI to design and execute two interactive Brain Playground events. The first event was designed to introduce Best Buy’s new line of Brain Game products to 1000 Best Buy employees at an internal event in Kansas City. OTG designed and produced an extraordinary Brain Playground environment, featuring playground flooring, 5 custom Brain Playground game kiosks, a “Brain Runner” photo station, a National Playground Day petition signing station, custom signage, and integrated audio/video. Throughout the two-day event, Best Buy employees were invited to participate in a Brain Playground Pentathlon made up of five Brain Game challenges. Prizes were awarded for each game and for the overall Pentathlon winner. Two months later, the Brain Playground was installed in Washington, D.C.’s Union Station to introduce the Brain Games to general consumers leading up to the holiday season! Consumers were invited to pose for pictures with the Brain Runner, sign the National Brain Playground Day petition, and participate in the Brain Playground Pentathlon. Prizes were awarded for the individual challenges, while the overall Pentathlon winner was awarded with a one-year salary care of Best Buy at a giant check presentation wrapping up the daylong event!
MARKETS: Kansas City, MO and Washington, D.C.