CLIENT: Wieden & Kennedy
PROJECT: Battlegrounds Tournament Bus Tour
OBJECTIVE: To raise awareness and develop brand loyalty for Nike Battlegrounds amongst the target audience in a relaxed, fun environment, ultimately creating desire and driving purchase
TARGET: Street Ball Enthusiasts, Male and Female, 10-4
EVENT/PROMOTION/STRATEGY: A traveling showroom was created aboard an RTS-II public transit bus, including product displays, interactive video game stations, live DJ booth and flat-screen video monitors. Targeting local street ball courts, retailers, local events, and Nike Battlegrounds tournaments, the team of five Brand Ambassadors interacted with target consumers, distributed premiums, and delivered key brand messaging throughout the market.
MARKETS: New York Metro